So... what now?

Despite progress, there is still a lot of shame and stigma attached to periods today. A significant shift has happened in the last 5 years that has seen more public conversation, debate and representation of periods in the public realm, whether it’s adverts using red liquid rather than blue to represent period blood or period blood being shown in TV programmes, but it’s still something that needs to grow.

So, we’re asking our visitors to make a period promise today to help continue breaking down period shame by doing one of the following after seeing this exhibition: 

*Talk about periods with friends or family. You may or may not menstruate - if you do, discuss your own experience, and if you don’t, find out how it affects your loved ones. 

*Donate products to a period poverty charity. Every pack helps to ensure everyone who menstruates can do so comfortably and with dignity.

But it’s not just up to individuals to debunk myths and stigma around periods and our bodies, it’s also the responsibility of big brands and companies who hold influence to help wider audiences get engaged with the debate. 

The Body Shop is a brand that has always had activism embedded into their work, with previous campaigns on climate action, stop sex trafficking and against animal testing to name just a few. We are thrilled to be partnered with them for this exhibition and to include their current campaign, ‘Rise Up With Self Love’, which centres self-acceptance and self-love - something we believe is integral in fighting period taboos today.